Nobody owns outbound
Founders and AEs prospect when they have time, which is never.
Dedicated reps who do nothing else.
A first SDR with no one to lead them
The rep reports to a founder or an AE, ramps slowly, and leaves.
A 10+ year SDR leader, for our reps or yours.
A CRM nobody trusts
Duplicates, stale records, and good accounts nobody is working.
Cleanup, enrichment, and tiering.
Reps buried in admin
Hours a week on research, data entry, and updating records.
Automation and AI agents that take it over.
Offshore reps nobody manages
Shared across clients, lightly coached, reporting activity instead of pipeline.
One client per rep and weekly coaching.
US SDR costs that don't add up
$80K to $120K+ fully loaded, months to hire, and high turnover.
See your real number